At Apple Event 2026, Apple introduced several new products and software updates, including iPhone Duo, Apple’s first foldable iPhone. The event also saw the launch of the iPhone 18 Pro and iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.
Along with the new hardware, Apple also highlighted iOS 27 and its latest Apple Intelligence features. Here’s a look at the major announcements from the event, along with their key features and prices.
Apple Event 2026: Event Details
Apple held its 2026 product event on September 9, 2026, at its headquarters in Cupertino, California. The event covered several of Apple’s main product lines, including the iPhone, Apple Watch, and AirPods, as well as software and Apple Intelligence features.
The event also highlighted iOS 27, which was previously previewed at WWDC26 and brings new Apple Intelligence capabilities and Siri AI to supported devices.
Most of the new products became available on September 18, while iPhone Duo is scheduled to arrive on October 23.
What’s New From Apple in 2026?
Apple CEO John Ternus introduced iPhone Duo and shared details about its foldable design and the technology behind Apple’s latest iPhone. Apple also revealed the Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.
iPhone Duo
iPhone Duo was one of the major announcements at the event and marks Apple’s first foldable iPhone. The foldable phone features a 7.6-inch inner display and a 5.4-inch outer display. It comes with the A20 Pro chip, titanium construction, dual-battery design, multitasking capabilities, and Apple Intelligence features. iPhone Duo pre-orders begin October 16, with availability starting October 23.
iPhone 18 Pro and iPhone 18 Pro Max
The iPhone 18 Pro and iPhone 18 Pro Max are powered by the new A20 Pro chip and upgraded camera technology, including a 48MP Fusion Main camera with variable aperture. The Pro models also offer improved battery life, camera controls, and Apple Intelligence features.
Apple Watch Series 12 and Apple Watch Ultra 4
The Apple Watch Series 12 comes with a new Health Sensing System, the S11 chip, and a readiness score. The Apple Watch Ultra 4 brings updated health tracking, improved GPS, and longer battery life.
AirPods 5
AirPods 5 bring Active Noise Cancellation to Apple’s open-ear design, along with Adaptive EQ, improved sound quality, and Live Translation.
iOS 27
While iOS 27 was introduced before the Apple Event 2026, Apple once again highlighted the software alongside its new iPhone lineup. Apple had previously previewed iOS 27 at WWDC26 in June.
iOS 27 became available on September 14, 2026, with new Apple Intelligence features and Siri AI, which is rolling out as a beta in English.
Apple’s New Product Prices
| PRODUCT | STARTING PRICE [U.S.] |
| iPhone Duo | $1,999 |
| iPhone 18 Pro | $1,199 |
| iPhone 18 Pro Max | $1,299 |
| Apple Watch Series 12 | $399 |
| Apple Watch Ultra 4 | $799 |
| AirPods 5 | $179 |
| AirPods 5 with Wireless Charging Case | $209 |
Ajmal has a background in Communicative English and works across digital marketing, web development, content creation, and related digital areas. At Oratraex, he focuses on gaming, digital marketing, technology, and emerging digital trends, helping readers understand content that matters in the digital world.
